As Bill Collings will tell you, "it's not about the tools, it's the mentality of the people building the guitars that matters." After 40 years spent creating a quality-driven culture around a team of highly skilled craftsmen in Austin, Texas, building the best is more a state of mind than a series of repeatable steps. Collings understands the drive, passion, and individual attention that goes into crafting a truly great electric guitar.

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